"Art of Cold Calling - Get to the Point!"

by Adam Burke
(St. Louis MO)

Prospects know odds are you really don't care a whole lot about how their day is going - so there is no need to ask.

Do, however,:

1. Introduce yourself,

2. Give the name of your company,

3. Reveal a little about what you do, and

4. Then, state the reason for your call.

Seriously, you have about 30 seconds to pique your prospects' interest so get to the point!