"Lead Generation for the Complex Sale"

Author: Brian Carroll

Author: Brian Carroll

Ready to win new customers, accelerate growth, and improve your sales performance?

Then you will want to know what Brian Carroll has to say about boosting the quality and quantity of your leads and increasing your ROI.

Brian walks the path with you and guides you step by step to:

- Optimize the number of leads by aligning sales and marketing efforts

- Use multiple lead generation vehicles: e-mail, referrals, public relations, speaking events, webinars and more

- Create value for the prospective customer throughout the buying process

- Stop feeling overwhelmed as you learn how to manage a large group of leads

- Identify and prioritize your best prospects, the ones most likely to do business with you now

- Get more profitable customers out of your lead base

- Remove those heart-stopping lulls from the sales cycle

You will learn how to target prospects early in the buying process and make the most efficient use of sales and marketing resources.

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